Mike Lewis - Benoy Architects - Director Middle East

“The main purpose of the total building was communication of the Ferrari brand. This is the reason for both the form and the colour of the roof. The roofline observed from the side follows that of the legendary Ferrari GT models. Initially, we were thinking of a membrane roof. Euramax proposed pre-coated aluminium in high gloss Ferrari red... The building today is very successful in communication of the Ferrari brand. It is a true skyline landmark.”

 Dick Holthuis Photography